Plain Packaging

Yesterday, regulations were published in the Canada Gazette Part II, implementing plain packaging for tobacco products. The coming into force date is November 9, 2019.

See documents:

The regulations stated, in section 9: “the interior and exterior surfaces of a primary package and of a secondary package must not display any brand element or any colour or information.”

The backgrounder notes that:

The new plain and standardized appearance measures will begin to come into force on November 9, 2019. The measures include removing distinctive and attractive features from packaging and products and requiring all packages to be of the same drab brown colour. Only the permitted text may be displayed on the packages, in a standard location, font, colour and size.