Assurant, Inc. v. Assurancia, Inc., 2018 FC 121
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This is an appeal brought under section 56 of the Trade-marks Act of a decision (see 2016 TMOB 92) of the Opposition Board of the Office of the Registrar of Trade-marks, dated June 9, 2016, rejecting the Applicant’s opposition to the registration of the trademark “ASSURANCIA” [the Mark or ASSURANCIA] by the Respondent. ... In sum, I am satisfied that a casual consumer somewhat in a hurry who sees the Mark and who has no more than an imperfect recollection of any one of the ASSURANT trademarks, is not likely to think that the Respondent is the same source of insurance and financial services as the Applicant. The Applicant’s appeal is therefore dismissed, with costs, and the Board’s decision rejecting the Applicant’s opposition to the registration of the Mark, is hereby affirmed.
Decision relates to:
- T-1473-16 - ASSURANT, INC. v. ASSURANCIA INC.